Uyu munsi, Isosiyete ya Coca-Cola yatangaje ko hashyizwe ahagaragara ibicuruzwa bishya bipfunyitse Coca-Cola ku isoko ry’Ubushinwa.
Iyi ni iyindikuzamura ibikoreshoku rwego rw'isi kuva hatangizwa ingamba zo kwamamaza ku isi Same Brand mu mwaka wa 2016. Mubyukuri, guhindura ibintu ni intambwe iheruka mu gushaka Coca-Cola mu gushaka ko isi yangiza ubusa. Ipaki nshya yongeyeho cyane cyane imvugo ngo shishikariza abaguzi gutunganya amacupa mugukora ibyiyumvo byo kuvugana imbona nkubone.
Reka turebere hamwe ibipfunyika bishya bya Coca-Cola. Ipaki nshya irimo Coke na Diet Coke ya kera, harimo amacupa ya PET n'amabati afite ubunini butandukanye. Coca-Cola yasobanuye ko igitekerezo cyo gushushanya "gukuramo" nacyo kigomba guha icyubahiro ikinyejana cyacyo -ibikoresho bya kera byapakiwe, maze mu itangazo rigira riti: "Icupa rya 'Coca-Cola' ryo mu 1915 ni icyahoze ari amateka ya kera mu mateka yo gupakira ku isi, kumenyekana kwayo kugaragarira nubwo byacitse hasi, birashobora kumenyekana iyo urebye.
Ikirangantego gishobora kugerwaho rwose ntigishobora gukenera ubutumwa bugoye hamwe nigishushanyo kibengerana. Guhuza amabara, classique ya Coca-Cola yarakomeje ikirangantego cyambere cyumutuku numweru; Coca-Cola Diet ifite ibara ritukura nikirangantego cyumukara. Birakwiye ko tumenya iyo ndyo Igishushanyo gishya cyamabara ya Coke niyo itangiza cyane.
Gupakira gushya bihindura gahunda yibara muri rusange, bigatuma itandukana cyane na kokiya ya kera, mugihe nayo ituma ijisho ryiza kumasuka nahandi hantu.
Byongeye kandi, indyo yuzuye ya Coke nayo yongeramo cyane amagambo "isukari 0" na "0 ibinure" kugirango yerekane "ubwenge buke" bw'ibinyobwa kugira ngo bihuze n'ubuzima.
Mubyukuri, gupakira amacupa birashobora gufatwa nk "icyapa cyerekana ubutunzi", ibyo bikaba bigaragazwa nuko nta giciro cyinyongera, ibicuruzwa bishobora kwinjizwa ahantu henshi, kandi amatsinda y’abaguzi yagezeho aremewe.
Kubwibyo, gufata ibishushanyo mbonera nkibitwara kugirango biteze imbere iterambere rirambye nicyerekezo cyiza.
Isosiyete yatangaje ko ipaki nshya “Coca-Cola” ifite ikirango cyo gupakira kirambye nayo yatangijwe ku isoko mpuzamahanga, harimo Amerika, Singapore, Maleziya n'andi masoko.Isosiyete ifite umuryango munini w’ibinyobwa, izabikora hanyuma ushyire ahagaragara igishushanyo kiranga miliyari y'amadorari.
Ati: "Coca-Cola Ubushinwa bwatangarije ibiribwa uyu munsi. Ubushinwa bwa Coca Cola kugira ngo bushyireho insanganyamatsiko yo gutunganya imurikagurisha ryamamazwa ku mugaragaro, buri gihe ryagiye rivuga ku iterambere ry’icyatsi kibisi bipfunyika ni byo byibandwaho mu micungire y’ibidukikije, nacyo ni ikibazo cy’ibigo by’ibinyobwa.
Uyu munsi, Ubushinwa Coca-Cola bwatangarije ibisekuruza, usibye ikirango cya "recycling me" ku icupa, iyi sosiyete izakomeza kwiyemeza kwigisha abaturage no gukwirakwiza icupa ry’ibinyobwa ry’ibicuruzwa, binyuze mu mibereho iturutse imihanda yose. mu ntoki kugirango twubake insanganyamatsiko ZhanChen, umuhanda wabaturage wunze ubumwe urema icupa ryibinyobwa risubiramo ibicuruzwa bifunze-bifunga icyitegererezo, igishushanyo mbonera cyo gutangiza ibikomoka kuri rPET nibindi bitekerezo byo kugerageza, Kugera ku ntego y "nta myanda iri munsi yijuru".
Igihe cyo kohereza: Nzeri-15-2021