Gupakira gushya kwa Coca-Cola

Uyu munsi, Isosiyete ya Coca-Cola yatangaje ko hashyizwe ahagaragara ibicuruzwa bishya bipfunyitse Coca-Cola ku isoko ry’Ubushinwa.
Ubu ni ubundi buryo bwo gupakira ibintu ku rwego rw'isi kuva hatangizwa ingamba zo kwamamaza ku isoko rya Same Brand ku isi mu 2016. Mubyukuri, guhindura ibintu ni intambwe iheruka gukorwa mu gushaka Coca-Cola mu gushaka ko isi yangiza ubusa. Ipaki nshya yongeyeho interuro "Recycle me" kugirango ushishikarize abaguzi gutunganya amacupa mugutera kumva ko bavugana imbonankubone.
Reka turebere hamwe ibipfunyika bishya bya Coca-Cola. Ipaki nshya irimo Coke na Diet Coke ya kera, harimo amacupa ya PET n'amabati afite ubunini butandukanye. Coca-Cola yasobanuye ko igitekerezo cyo gushushanya "gukuramo" nacyo kigomba guha icyubahiro ikinyejana cyacyo -ibikoresho bya kera byapakiwe, maze mu itangazo rigira riti: "Icupa rya 'Coca-Cola' ryo mu 1915 ni icyahoze ari amateka ya kera mu mateka yo gupakira ku isi, kumenyekana kwayo kugaragarira nubwo byacitse hasi, birashobora kumenyekana iyo urebye.
Ikirangantego gishobora kugerwaho rwose ntigishobora gukenera ubutumwa bugoye hamwe nigishushanyo kibengerana. Guhuza amabara, classique ya Coca-Cola yarakomeje ikirangantego cyambere cyumutuku numweru; Coca-Cola Diet ifite ibara ritukura nikirangantego cyumukara. Birakwiye ko tumenya iyo ndyo Igishushanyo gishya cyamabara ya Coke niyo itangiza cyane.
Gupakira gushya bihindura gahunda yibara muri rusange, bigatuma itandukana cyane na kokiya ya kera, mugihe nayo ituma ijisho ryiza kumasuka nahandi hantu.
Isosiyete yatangaje ko ipaki nshya “Coca-Cola” ifite ikirango cyo gupakira kirambye nayo yatangijwe ku isoko mpuzamahanga, harimo Amerika, Singapore, Maleziya n'andi masoko.Isosiyete ifite umuryango munini w’ibinyobwa, izabikora hanyuma ushyire ahagaragara igishushanyo kiranga miliyari y'amadorari.
Coca Cola Ubushinwa bwo gushyiraho insanganyamatsiko yo gutunganya imurikagurisha ryamamazwa, yamye nantaryo yerekeye iterambere ryatsi ryibipfunyika bya pulasitike nibyo byibandwaho mu miyoborere y’ibidukikije, nacyo ni ikibazo cy’ibigo by’ibinyobwa.